The Good, the Bad, and the Ugly of Social Media

Social Media Marketing: The Next Generation of Business Engagement
Introduction: Social Media is For Social InteractionSocial media has been around forever. Back in the good old days it was just called socializing or a social gathering.  We would get together with family, friends, or co-workers for a family gathering, company picnic, staff meeting, or any other type of social gathering and spend endless hours sharing our experiences. Keeping in touch with each other was simple too we could send a postcard, pictures, invitation or a written letter to update family or friends of events that have transpired in our lives.
Social Media Buttons

Today, the efforts of a social gathering only consist of using a social networking platform such as Facebook or Twitter. It’s not that hard to get the word out for a special event, wedding, or social gathering. When you want to send an invite to everyone you just have to tweet it, or mention it on Facebook and everyone knows about it in your little corner of the world instantly.


Welcome to the Social Media Platform.
We are so fortunate to have the accessibility of a web-based computer and mobile technologies to turn social communication into an interactive dialogue platform.
What is Social Media Good For?
Social media offers us the ability to obtain education, information, news and other types or forms of electronic media. It is free and accessible to anyone. We have the capability to share or reach small or large groups of people. Social media tools or networks are available to anyone for little or no cost.
We demand information now and we get it immediately. 

Social Media Marketing: The Next Generation of Business Engagement 
We can get our information in real time NOW.
·        30% of our time is used for social networking.
·        500 million people at the age of 13 and older use mobile devices.
·        50 million or more tweets are performed a day.
·        Australia has the highest social media in Facebook.
Social Authority, Marketing, and Social media
Businesses now use social media for engagement data (clicks, fans, followers, reviews, check-ins, and updates) taking social media beyond the family and friends status. Businesses can effectively engage a conversation with potential customers by giving them honest feedback, knowledge, and providing valuable information in an ongoing basis without deliberately marketing to them. By providing this genuine form of marketing a business will establish themselves as an authority or influence in their product niche.
Social Media takes on many forms.
Social media can be measured through internet forums, social blogs, micro-blogging, podcast, webinars, weblogs, v-blogs, wikis, and social bookmarking. Wikipedia’s classifies these social media forms into these schemes.
Communication
Social Media Marketing: The Next Generation of Business Engagement

Collaboration/authority building

Multimedia

Reviews and opinions

Entertainment

Brand Monitoring

The Bad and the Ugly of Social Media
Social engagement or interaction comes with a price to. Twitter and Facebook have enticed our younger generation in using this social media platform and with that brings on the internet sexual predators constantly lurking around the internet airways waiting for the young innocent Facebook user. This has caused great concerns for parents always having monitored the controls of the computer and mobile phone devices. Our young fall prey as victims being seduced by these sexual predators. Girls especially are prone to this behavior looking for a new sweetheart online or a new internet friend. Parents now must educate their children on these hidden dangers besides the ones off-line.
When businesses use social media it comes with a price too. Other businesses can use it to sabotage their competition by writing or commenting or giving a bad review on a product or service. Businesses then are in need of a content management company who has to manage the constant building of relationships between customers and potential prospects.
Customers have the advantage today with the constant flex of information at their finger tips. This constant demand for instant access to information forces businesses to maintain a higher standard of quality in products and customer service. Customer reviews can reflect on ones business by huge measures - sales, production and reputation.
Hope you enjoyed reading, and if you have any suggestions-please contribute through our comment area, we would love to hear from you.
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